Milwaukee, WI – Drivers across Wisconsin are being urged to prepare today as forecasters warn that fast-moving snow squalls could develop this season, bringing sudden whiteouts and dangerous road conditions just as early holiday travel begins to pick up. The bursts may impact travel from Milwaukee to Madison, Green Bay, and the Northwoods.
Snow squalls typically last less than an hour but are among the most hazardous winter weather events. The combination of instant whiteouts and flash freezing has contributed to significant multi-vehicle highway crashes across the Upper Midwest in past years. Officials emphasize that avoiding the road during a Snow Squall Warning is the safest action. Meteorologists often warn: “You don’t want to be on the road when it happens.”
If a squall hits while you’re already driving, experts advise slowing down gradually, turning on hazard lights, and increasing following distance dramatically. Drivers should avoid sudden braking, stay in their lane, and never stop in a travel lane where visibility may drop to near zero. Safe pull-off areas such as parking lots, exits, or rest areas are the best options until conditions improve.
Residents heading out for errands or early holiday shopping should keep winter emergency kits in their vehicles, including blankets, chargers, water, scrapers, and traction items like sand or cat litter. Outdoor items should be secured at home in case sudden gusts accompany the squalls.
Forecasters will continue monitoring conditions and may issue additional statements throughout the afternoon.
