Ashland, WI – Dangerous travel conditions are continuing across northwest Wisconsin tonight as intense lake-effect snow, strong winds, and whiteout visibility impact drivers from the Bayfield Peninsula into the Upper Peninsula of Michigan, according to the National Weather Service in Duluth.
Forecasters report that northwest wind gusts of 25 to 35 mph will persist overnight, creating widespread blowing and drifting snow. The most intense lake-effect bands are pushing inland from Lake Superior, producing visibility below one-quarter mile at times—especially in heavier snow bursts.
Blizzard Warnings remain in effect for Ashland and Iron counties, with hazardous travel extending east into portions of the western Upper Peninsula. The warning includes areas such as Ashland, Mellen, Gurney, Hurley, Ironwood, and communities along U.S. Highway 2, where conditions may rapidly deteriorate.
NWS officials warn that roads may become snow-covered quickly, particularly in rural areas and along north–south roads that face the brunt of crosswinds. Even short trips may become difficult or dangerous due to drifting snow, sudden whiteouts, and sharply reduced visibility.
Radar and observation reports late Thursday night show persistent heavy snow bands stretching from the Bayfield Peninsula southeastward toward Ironwood and the western UP. Travel is discouraged in the warning area until conditions improve on Friday as winds gradually diminish.
Motorists in northwest Wisconsin and the Upper Peninsula are urged to check Wisconsin 511 and Michigan road condition updates before traveling. Emergency responders may face delays reaching stranded drivers due to the ongoing blizzard impacts.
