Janesville, WI – Blain’s Farm & Fleet will open Toyland 2025 on Saturday, Oct. 18, 2025, at 7 a.m., launching a two-day “Toyland Super Weekend” with door-busting deals, surprise giveaways, and a new family feature—indoor trick-or-treating from 3 to 5 p.m. Saturday.
According to Blain’s Farm & Fleet, the first 100 customers through the doors on Saturday will receive a free 5-inch Blain’s 70th Anniversary F-150 Raptor toy truck. Shoppers can also score scratch-off discount cards all weekend, while supplies last, for chances at extra savings and surprise prizes. The event runs Saturday–Sunday, Oct. 18–19, across Blain’s locations in Illinois, Iowa, Wisconsin, and Michigan.
Online, the retailer is offering 25% off any single toy item from Oct. 2–17, with the Toyland catalog going live Wednesday, Oct. 9, to help families plan their lists. “Toyland is a day families look forward to all year,” said Kristin Stewart, Chief Customer and Marketing Officer. “From exclusive toy deals in the morning to trick-or-treating in the afternoon, we’re making this year’s celebration a full-day event.”
Shoppers can expect a broad lineup—ride-ons, RC vehicles, games, puzzles, dolls, action figures, building sets, arts and crafts, and more—from brands including LEGO, Nerf, Barbie, Hot Wheels, Melissa & Doug, Fisher-Price, Crayola, Radio Flyer, John Deere, Hasbro, Breyer, Bruder, and ERTL. Buyers highlighted trending items like the Kid Trax Zero-Turn Lawnmower Ride-On, Crayola Colourwhirls Arena, and Space Gummy Candy Lab.
Blain’s will continue its Kids Helping Kids Donation Drive, matching toy donations up to $250,000. The Win Your Wishlist Contest runs Oct. 2–Dec. 3, with a winner announced Dec. 22 for up to $1,000 in prizes. Shoppers can buy in-store or online with options including Buy Online, Pick Up in Store, Drive-Thru, and Same-Day Local Delivery.
