Milwaukee, WI – As Cyber Monday arrives across Wisconsin, state officials are urging Milwaukee shoppers to stay alert for a surge in Christmas-season online scams. Cybersecurity analysts warn that 2025 could bring one of the highest waves of digital fraud Wisconsin has ever seen, with Milwaukee residents among the top targets.
According to the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), scammers use Cyber Monday to push out fake retail websites, counterfeit coupon codes, and Christmas-themed phishing emails disguised as trusted brands. Officials say criminals prey on shoppers racing to grab limited-time deals during the holiday rush.
One of the largest threats facing Wisconsinites this year is copycat retail websites—fraudulent pages designed to look nearly identical to Amazon, Walmart, Target, Best Buy, and even popular Wisconsin-based retailers. These scam sites often promote “Holiday Mega Deals” offering up to 90% off, only to steal payment information or deliver counterfeit goods.
Milwaukee residents are also reporting a spike in package-delivery text scams. These messages claim that a UPS, USPS, or FedEx package is delayed or needs address verification. Clicking the link can expose victims to malware or allow thieves to capture banking details and identity information.
Cybersecurity officials recommend several steps to stay safe this Christmas season:
• Shop only through trusted retailer websites or official store apps
• Avoid clicking tracking links sent by text or unexpected emails
• Carefully inspect website URLs for misspellings or unusual domains
• Use credit cards instead of debit for better fraud protection
• Be skeptical of extreme discounts that seem “too good to be true”
With Christmas less than a month away, Wisconsin families are encouraged to enjoy the excitement of holiday shopping—while staying cautious online.
Milwaukee residents: Have you seen suspicious holiday deals or scam texts today? Share what you’re seeing to help protect others.
