Why Super Bowl Week Drives Sharp Hotel Price Increases in Las Vegas

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LAS VEGAS — The Super Bowl is one of the biggest draws in U.S. sports, and Las Vegas often sees an influx of thousands of fans, driving up hotel prices.

During the 2024 Super Bowl weekend, hotel room rates soared 257% compared to 2023, making it the largest increase for a host city in NFL history. Despite being hosted in Santa Clara, California, this year, Las Vegas is a popular place to watch due to events tied to watch parties and sportsbooks. Many fans opt to watch the game with friends rather than attending in-stadium, and as a result, the city sees increased traffic to the Strip. 

Because of the increase in visitors filling rooms, hotels have pricing power and have previously increased rates by as much as 40%. Travel experts recommend booking accommodations months in advance for trips planned around major sporting events.

To reduce costs, visitors can seek accommodation off the Strip and make use of the public transport options to access major attractions on the Strip. Travelers should also anticipate rising auxiliary costs, such as higher parking rates, resort fees, and dining out.