Amsterdam – Polaroid has unveiled its latest Now and Now+ Generation 3 instant cameras, combining the brand’s classic retro aesthetic with modern imaging technology. Perfect for capturing summer memories, the new models offer improved autofocus, sharper exposure in bright light, and compatibility with Polaroid’s i-Type film.
According to Polaroid, the Generation 3 cameras feature upgraded light meters, better ranging sensors, and enhanced autofocus for crisp images in various lighting conditions. The Now+ model pairs with a smartphone app, unlocking manual controls, aperture priority, remote shooting, and double exposure.
Available in six vibrant colors, including pastel and bold hues, the cameras are made with 40% recycled materials. Rechargeable via USB-C, they also support full-sized Polaroid film for an authentic instant photography experience.
With a mix of hipster nostalgia and modern tech, these cameras are poised to be a summer essential for creatives and photography lovers alike. The Polaroid Now and Now+ Generation 3 cameras will be available starting March 4, 2025, on Polaroid.com and select retailers.
