Albuquerque, NM – Small Business Saturday kicks off New Mexico’s holiday shopping season, drawing crowds to local stores and markets from Albuquerque and Santa Fe to Las Cruces and Roswell. As colder temperatures settle in and days grow shorter, safety officials are encouraging shoppers to take simple precautions to stay safe during the Christmas shopping rush.
According to local authorities, avoiding shopping alone after dark is one of the easiest ways to reduce risk. Whether browsing Albuquerque’s Old Town shops, celebrating the season along Santa Fe’s Canyon Road, or visiting Las Cruces’ Farmers & Crafts Market, having a companion provides added awareness—especially in crowded or dimly lit areas.
Parking choices can make a major difference in safety as well. Popular shopping hubs like ABQ Uptown, Coronado Center, and the Santa Fe Railyard can become congested throughout the season. Officials recommend choosing well-lit parking areas close to store entrances or high-traffic walkways. Good visibility and foot traffic help reduce the risk of theft or unwanted encounters.
Once purchases are made, keeping items out of sight inside your vehicle is critical. Authorities report that vehicle break-ins tend to increase during the holiday season, often because bags or gifts are left visible inside cars. Shoppers are encouraged to store items in the trunk or cover them to prevent theft.
Remaining aware of your surroundings is another essential safety practice—particularly in busy holiday districts like Nob Hill, Uptown, or Santa Fe Plaza. The excitement of seasonal sales, events, and decorations can lead to distractions. Keeping personal items like wallets, phones, and purses close and secure can help prevent theft or accidental loss.
Before leaving a shopping center, officials recommend following the “ELFS” routine: Enter your vehicle quickly, Lock the doors, Fasten your seatbelt, and Secure your belongings before driving off.
