Chicago, IL – Fans in the Midwest are buzzing this week as PepsiCo quietly pulls select Mountain Dew Kickstart energy drinks— sparking questions about what’s next for the lineup.
According to PepsiCo’s online listings, the company has recently discontinued its Mountain Dew Kickstart Mango Lime, Original Dew, and Blueberry Pomegranate varieties—marking a significant shift in the newer, once-popular energy-adjacent offshoot of the Mountain Dew family .
PepsiCo made no puff of fanfare; instead, the changes appeared as simple status updates on its website—part of a broader strategy to phase out underperforming flavors without issuing press releases . Prior retirements—like Major Melon or Spark—have gone largely unnoticed in recent years, making this round of cuts the most significant shake-up for the Kickstart line.
Industry observers suggest the move is tied to evolving consumer preferences and supply-chain optimization: PepsiCo cycles products to hone in on top performers. Yet for Kickstart loyalists, the timing stings.
No official replacement flavors have been announced, though PepsiCo continues to innovate elsewhere in its beverage portfolio. Fans left wondering if this is the end of Kickstart—or just another pivot in the ever-changing soda aisle.
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