Newport Beach, CA – Chipotle Mexican Grill is bringing back one of its most popular limited-time offerings. The fast-casual chain announced Tuesday that Carne Asada will return to restaurants in the U.S. and Canada beginning Thursday, September 4.
According to Google search history, Carne Asada was Chipotle’s most-searched menu item in 2024 and ranked second among all limited-time items from national restaurant brands. Originally introduced in 2019, this marks the fourth time the grilled steak option has returned.
Chipotle described the dish as tender cuts of steak marinated and seasoned with a signature spice blend before being grilled, sliced and finished with fresh lime and cilantro. The protein contains 29 grams of protein per serving and is considered Whole30®, Keto and Paleo friendly.
To celebrate the launch, Chipotle is offering a $0 delivery fee on Carne Asada orders placed through its app or website from Monday, September 8 through Tuesday, September 30. In addition, the company will host its first “Wear Your College Football Jersey” promotion, offering in-restaurant guests a buy-one-get-one entrée deal on Monday, September 15 after 5 p.m. local time.
Chipotle has also teamed up with EA SPORTS™ College Football 26, integrating into the video game’s “Road to Glory” mode. Virtual athletes can sign fictional name, image and likeness (NIL) deals with the brand to promote Carne Asada in exchange for skill point boosts.
Company executives said the timing of the Carne Asada relaunch is designed to coincide with football season. “Our Carne Asada is an elevated, chef-driven recipe that attracts new guests, reignites our Chipotle Rewards members and excites our restaurant teams,” said Chris Brandt, Chipotle’s president and chief brand officer, in a statement.
This article was produced by a journalist and may include AI-assisted input. All content is reviewed for accuracy and fairness.
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