Los Angeles, CA – Small Business Saturday officially kicks off California’s holiday shopping season, with crowds expected across major hubs from Los Angeles and San Diego to the Bay Area and Central Valley. Even with mild winter weather, the combination of early nightfall, packed shopping centers, and increased foot traffic has safety officials urging Californians to take simple precautions as they navigate this year’s Christmas shopping rush.
According to local authorities, avoiding shopping alone after dark remains one of the most effective ways to stay safe. Whether browsing boutiques along Melrose, exploring San Francisco’s Union Square, or shopping outdoor centers like San Diego’s Fashion Valley, bringing a friend or family member adds valuable awareness—especially in locations that stay busy well into the evening.
Parking is another key safety factor statewide. Popular destinations such as The Grove, Westfield Century City, Irvine Spectrum, and San Jose’s Santana Row often see heavy congestion throughout December. Officials recommend choosing well-lit parking spots close to entrances or areas with high foot traffic. In sprawling lots common across California, avoiding isolated rows can greatly reduce risk.
Once purchases are in the car, shoppers are strongly advised to keep items out of sight. California law enforcement agencies regularly report spikes in vehicle break-ins during the holidays, particularly in major metro areas. Storing gifts in the trunk, covering them, or making drop-offs at home between stops can help prevent “smash-and-grab” thefts.
Staying alert is especially important in highly trafficked districts like Downtown LA, Hollywood & Highland, San Francisco’s Market Street, and San Diego’s Gaslamp Quarter. Seasonal crowds, street vendors, and events can easily distract shoppers. Keeping purses zipped, wallets secured, and phones out of sight while walking can help prevent theft.
Before leaving any shopping center or downtown area, officials encourage following the “ELFS” routine: Enter your vehicle quickly, Lock the doors, Fasten your seatbelt, and Secure your belongings before driving away.
