Taco Bell is once again letting its fans decide which menu item will make a limited-time comeback through its in-app voting experience.
Last year’s winner, the Enchirito, beat out the Double Decker Taco with over 765,000 votes cast. Now, the Beefy Crunch Burrito featuring Fritos Flamin’ Hot Flavored Corn Chips and the Cool Ranch Doritos Locos Tacos are going head-to-head in the exciting competition.
Taco Bell Rewards members can vote once per day through the app until April 12th. The winning item will be announced on April 13th and will appear on menus for a limited time at participating locations in late 2023.
Dane Mathews, Chief Digital Officer at Taco Bell, said, “Our fans rigorously turn to our social media to voice their menu item love, and we’re excited to give them the opportunity to redistribute that passion through this unique in-app voting experience that impacts real change on our menus!”
The Beefy Crunch Burrito, which includes seasoned beef, Fritos Flamin’ Hot Flavored Corn Chips, reduced-fat sour cream, seasoned rice, and nacho cheese sauce, made its debut on menus in 2010 and has made several limited-time comebacks since its official removal in 2011. The Beefy Crunch Movement, created by the burrito’s biggest fan, has inspired a community of over 66,000 followers and counting dedicated to bringing back their favorite Taco Bell craving.
The Cool Ranch Doritos Locos Tacos, surrounded by a boldly seasoned shell of the iconic Doritos Cool Ranch flavor and packed with seasoned beef, crisp lettuce, and cheddar cheese, first appeared on menus in 2013 and was a favorite among the three iconic Doritos Locos Tacos flavors. After its removal from menus in 2019, fans have taken their pleas to social media and created multiple online petitions requesting its return.
Taco Bell fans can become Rewards members by downloading the Taco Bell app and signing up for an account. Rewards members have access to exclusive offers and earn points on qualifying purchases to redeem for rewards when ordering online, within the app, at the kiosk, or by scanning order receipts.
