San Mateo, California – GoPro is cutting nearly a quarter of its workforce, a move that will impact 145 employees as the company pushes to stabilize finances and remain competitive in a changing tech market.
According to company statements, the layoffs represent about 23% of GoPro’s total workforce and are part of a broader restructuring effort aimed at returning to profitability. The cuts come as the action camera maker faces declining revenue and increased competition from smartphones and lower-cost alternatives.
The reductions are expected to roll out gradually through 2026, signaling a longer-term strategy rather than a one-time adjustment. GoPro has struggled in recent years to maintain market share as consumers increasingly rely on mobile devices with advanced camera capabilities.
The layoffs could impact teams across multiple departments, though specific roles and locations have not been fully detailed. The company has not announced additional closures or product changes at this time.
GoPro joins a growing list of tech companies making workforce reductions as the industry adjusts to shifting demand and economic pressures. Further updates may follow as the restructuring plan continues.
