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Why Is Burnt Orange Our Color?
Abstract editorial illustration for: Why Is Burnt Orange Our Color?
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Examines how a university came to adopt its signature burnt orange and white, tracing historical decisions, cultural influences and practical choices that fixed the shade and shaped traditions. The piece explains why color matters for identity, alumni loyalty and branding, and offers origins, key turning points and unexpected details.
Originally published on UT Austin News by Kaiya Little on Sep 3, 2026. Republished with permission.
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