News
Why Is Burnt Orange Our Color?
Examines how a university came to adopt its signature burnt orange and white, tracing historical decisions, cultural influences and practical choices that fixed
By Kaiya Little · 2026-09-03T22:01:00.436Z
Examines how a university came to adopt its signature burnt orange and white, tracing historical decisions, cultural influences and practical choices that fixed the shade and shaped traditions. The piece explains why color matters for identity, alumni loyalty and branding, and offers origins, key turning points and unexpected details.
Read the full article here https://news.utexas.edu/2026/09/03/why is burnt orange our color/