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Route 50's Bold Rebrand: Bradley Ditches Infamous Kinzie Legacy for Fresh Start
BRADLEY, IL Bradley's stretch of Route 50, previously known as Kinzie Avenue, is undergoing a significant rebrand. Following Monday night's
By Country Herald Staff Report · 2023-10-24T18:47:44.000Z
Bradley's stretch of Route 50, previously known as Kinzie Avenue, is undergoing a significant rebrand. Following Monday night's village board meeting, officials announced that the main thoroughfare will now be known as North Kinzie Avenue, with the stretch extending south to the city limits being renamed as part of a strategic development plan intended to move the community forward. The decision comes after months of discussions aimed at fostering economic growth and creating a clearer identity for the local business district. The change is expected to be implemented over the coming months, with new signage appearing throughout the area. Local leaders hope this fresh branding will encourage new business investment and improve navigation for residents and visitors alike.