Lifestyle
Human Ecology students help Harley-Davidson rev up the next generation of riders
Five University of Wisconsin–Madison Human Ecology students partnered with Harley‑Davidson to craft ideas for attracting younger riders and strengthening future
By kelevan · 2026-08-31T17:50:20.587Z
Five University of Wisconsin–Madison Human Ecology students partnered with Harley‑Davidson to craft ideas for attracting younger riders and strengthening future brand loyalty. The preview covers their proposed marketing, product and outreach approaches, why these matter for Harley‑Davidson’s competitiveness, and what the project reveals about student experiential learning and local innovation.
Read the full article here https://humanecology.wisc.edu/human ecology students help harley davidson rev up the next generation of riders/